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He said this during the All-Ukrainian Forum "Ukraine 30. Coronavirus: Challenges and Responses" in Kyiv on February 9, an Ukrinform correspondent reports.

“Since we have to constantly adapt, we will offer new creative solutions this year. For example, we plan to issue certificates to increase the demand for our areas. In particular, in the fields of reading, movement and travel, when buying tickets to museums and cinemas. That is, it is important for us to increase demand. And instead of direct support, this indirect support will help us a lot,” Tkachenko said.

In his opinion, it is also vital to constantly review business support to encourage investment in culture and creative industries, including in order to preserve jobs.

“This is not only about digitalization and the search for new approaches, but also about the promotion of exports, since we have areas that are able to seek new sales markets and earn money,” the minister added.

The official praised the fact that the government has finally understood the important role of creative industries and the need to create an ecosystem in this area.

“I am very glad that we have finally switched to three-year planning, because in this form, together with the parliament, we can lay the foundations, thanks to which, regardless of changes in the political situation, these decisions will be permanent and will develop,” the minister said.

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